Jack Wolfskin Winter TV Advert

Jack Wolfskin launched their Winter TV campaign in 2012 and we wanted to share it with you. Jack Wolfskin launched in 1981 and they have a passion for the outdoors, be it mountains or wilderness. They specialise in weatherproof equipment for rain, snow, cold and wind.

Their 2012 TV spots featured a wide range of their products and starred three people: Michi, a snowboarding instructor from Munich; Andi, a mountain guide and ski instructor; and Katharina, a PhD student.

The ad campaign featured shots of the trio skiing and snowboarding down mountain slopes and enjoying a bite to eat around the campfire. The commercial was shot in Sunnmore Alps, Orsta municipality in Norway, and featured the tune "Home Again" by the Dutch band Kensington.