Jack Wolfskin Winter TV Advert
From the archive: this news piece was first published on ProCamping in December 2012, covering that year's Jack Wolfskin TV campaign. Preserved here as a piece of outdoor-brand history rather than current news.
Jack Wolfskin launched their Winter TV campaign in 2012 and we wanted to share it with you. Jack Wolfskin launched in 1981 and they have a passion for the outdoors, be it mountains or wilderness. They specialise in weatherproof equipment for rain, snow, cold and wind.
Their 2012 TV spots featured a wide range of their products and starred three people: Michi, a snowboarding instructor from Munich; Andi, a mountain guide and ski instructor; and Katharina, a PhD student.
The ad campaign featured shots of the trio skiing and snowboarding down mountain slopes and enjoying a bite to eat around the campfire. The commercial was shot in Sunnmore Alps, Orsta municipality in Norway, and featured the tune "Home Again" by the Dutch band Kensington.